Work by BAYIN MOSAWIQ
SabaFon — Content and Audience Development
Content planning and digital campaign management to build a consistent brand presence and connect with its audience.

ClientSabaFon
The challenge
Build a consistent brand presence and connect with its audience, keeping messaging aligned with the brand and audience behavior.
The idea
Connect content planning, execution, and ongoing review, with each post tied to the goal.
The work
- Created content and developed and refined social media plans.
- Managed digital campaigns and reviewed their performance.
Deliverables
Content, social media plans, and digital campaigns with performance review. The case demonstrates the value of connecting planning, execution, and ongoing review.