Al-Kuraimi — Digital Marketing for Financial Services

The challenge

Support the visibility of the bank’s services and the MFloos wallet, connecting content and campaigns to customer acquisition, product awareness, and service adoption.

The idea

Connect the message and channel to the business objective through a digital marketing strategy.

The work

• Managed the digital marketing strategy for the bank’s services and the MFloos wallet.
• Delivered content and campaigns across Meta, Google, email, and social platforms, in coordination with internal teams.

Deliverables

Strategy, content, and multichannel campaigns. The case illustrates an approach that connects execution to the stated business objectives.